The City of New York has partnered with American Express to start "Small Business Saturday". Everyone knows thanksgiving weekend has "Black Friday" and "Cyber Monday", so American Express is going to help smaller shops, stores and restaurants attract customers on a day of their own.
Smaller shops cannot offer the huge discounts seen on Black Friday, but they can offer their own types of incentives, and American Express is pledging to provide $100 in Facebook advertising to 10,000 small business owners.
To sign your business up or learn more, go here.
Yesterday, WWD announced that Olivier Theyskens is the new artistic director for Theory, along with the Theysken's Theory label that he has recently launch. Theyskens is a notable Belgian designer, famous for working with more exclusive European fashion brands. His new collection for Theory will be available in the Fall 2011 collection.
Check out the whole article here. Image courtesy of Dominique Maitre.
The Meatpacking District proved yet again to be the neighborhood to be in on Fashion's Night Out. Over 40 stores held events and there were huge outdoor events sponsored by Maybelline, America Express, the Gilt Groupe, Arizona Iced Tea, and more. Between all the great musical performances in the neighborhood (Robin Thicke, the BLK JKS, Kelly Rowland) and complimentary cocktails supplied by Moet Hennessy, the night was a hit. Can't wait till next year.
Check out the amazing press the Meatpacking District got in the NY Times here.
Photo courtesy of Liz Brown Photography.
Congrats to @ChChChCheckIt on Twitter and Foursquare for being the winner of the MasterCard FNO Foursquare Meatpacking District Scavenger Hunt! He won a $5,000 MasterCard shopping spree in the Meatpacking District as well a 1 night stay at The Standard, New York.
Now that Fashion's Night Out is over, get ready for your next shopping and fashion extravaganza. MasterCard presents the second Priceless NYC Shopping Night, on Thursday September 23 from 5-9pm.
RSVP to receive discounts, free gifts, refreshments and more at over 40 stores in the Meatpacking District and Soho. Received awards for inviting your friends to come as well.
Sign up and get details at the MasterCard Marketplace.