Theory

Modern edit of elevated essentials for men and women.

Hours

Monday - Saturday | 11 AM - 7 PM Sunday | 11 AM - 6 PM

Where

40 Gansevoort Street New York, NY

ALL THE PLACES

787 Coffee

9/11 Museum Workshop: 100 Images & Artifacts Exhibit

Al Coro

alice + olivia

AllSaints

Allure 13 Salon

Ample Hills Creamery

Amy's Bread

ANNA Inspiring Jewellery

Apple

Artechouse

Artists & Fleas

Asics

Atlantic Acting School

Atlantic Theater Company

Aubi & Ramsa

Audemars Piguet

Bally

Banchet Flowers

Banter NYC

Barbuto

Barton Perreira

Beasty Feast

BELLAMI Beauty Bar

Belstaff

Benjamin Salon

Betaworks Studio

Brass Monkey

Brunello Cucinelli

Buddakan

bumble & bumble

Buon'Italia

Caserta Eye

Catch NYC

Catch Steak

Caudalie

Chelsea Market

Chelsea Market Baskets

Chelsea Music Hall

Chelsea Wine Vault

Chote Miya

Christian Louboutin

Christian Louboutin Men

Coarse NY

Common Ground

Corkbuzz Wine Bar and Kitchen

Corlears School

Creamline

CSTM Haus

Cull Pistol

Damselfly Flowers

Day Drinks

Diane Von Furstenberg

Dickson's Farmstand

Discolo

Dos Caminos

Dougnuttery

Dream Beach Pool Bar + Grill

Dream Downtown

Dry Bar

Eberjey

Equinox

Fabrique Bakery

Fading Time Barbershop

Fat Witch Bakery

Feast On Us

Fellow Barber

Fig & Olive

Filaga Pizzeria

Fjällräven

Fort Gansevoort St

Frame

Friedman's Lunch

Gallery 23

Gansevoort Hotel

Gansevoort Rooftop

Genesis House

Gina Le Salon

Google Store

Hanro of Switzerland

Hao Noodle

Heatonist

Hector's

Helen's

Herman Miller

Hermès

Higher Standards

High Line

Highline Stages

Insomnia Cookies

Intermix

Intimissimi

Ivy Brown Gallery

Kao Salon

Kilian

Klarel

Kobrick Coffee

Krewe

K&S Salon

La Belle Epoque Vintage Posters & Framing

La Devozione

La Pecora Bianca

L'Arte del Gelato

Le Bain

Liberty Inn

Liftonic

Li-Lac Chocolates

Little Island

Little West Wine & Spirits

Lobster Place

Loro Piana

Los Mariscos

Los Tacos

Lucid Motors

Lucky Selectism

lululemon

Maman

Manhattan Fruit Market

Maritime Hotel

Marni

Martial Vivot

Mel's

Miznon

Mokbar

Mollusca

Moscot

Museum of Illusions

Neighborhood Goods

Nigel Curtiss

Notre Dame School of Manhattan

Nusr-Et Steakhouse

Old Homestead

O&M Salon

Paige Denim

Parfums de Marly

Pastis

Patagonia

Pearl River Mart

Pearl River Mart Foods

Philippe Downtown

Posman Books

rag & bone

Rebecca Taylor

RH Guesthouse

RH NEW YORK

RH Rooftop Restaurant

Rolex

Saint Art

Samsung 837

SANDBAR on Hudson

Saxelby Cheesemongers

SC Sarah Coleman

Seed + Mill

Sephora

Serafina

Shake Shack

SIMÃ’ PIZZA

Sisley

SneakersNStuff

SNS Bar

Soapology

Soho.Home.Studio

Soho House New York

Soho Works

Sohung Designs

Soul Cycle

spaces

Starbucks

Starbucks Reserve Roastery

STK Downtown

Sweetgreen

T.A.

Takumi Taco

Tao Downtown

Tao Nightclub

Taschen Books

Terremoto

Tesla

The Chester

The Old Yew Plant Shop

Theory

The Shop at The Standard

The Standard Biergarten

The Standard, High Line

The Standard Plaza

The Tippler

The Top of the Standard

Think Coffee

Tiny Feast

Tiziano Zorzan

T-Mobile

Triangle Loft

Tudor

two:minds

Unfashional

Urban Homes

Vans

Very Fresh Noodles

Village Digital

Vince Men

Vince Women

Warby Parker

West Village Nursery School

West Village Veterinary Hospital

White Columns

Whitney Museum

Zach and Zoe Sweet Bee Farm