Tiffany R. Griffin is the Director of Marketing, Events, + Partnerships for the Meatpacking BID. From strategy to execution, Tiffany curates the programming and storylines of the neighborhood to develop authentic, culturally-relevant moments, drive commerce, and build community.
Tiffany brings a diverse background to the Meatpacking team. Her career began as a digital strategist at a variety of creative marketing agencies where she held senior roles and led teams to set the vision and develop brand narratives for world-class brands including Gillette, Belvedere Vodka, Stuart Weitzman, Pantene, and Olay. She was also a trendspotter focusing on millennial and multicultural consumer groups. After several years on the agency side, Tiffany began working as an independent marketing consultant where she’s developed strategy and communications plans for C-level executives at Facebook, Google, and the former Prime Minister of Trinidad and Tobago. She has also consulted with a number of MWBE startups to elevate their positioning in the marketplace.
A passion for commercial real estate and the rapidly evolving retail landscape brought Tiffany to the Meatpacking BID in May 2019. Her agency and consulting background allow Tiffany to work nimbly and efficiently with the numerous retail and hospitality businesses in the neighborhood.
A Chicago native, Tiffany has called New York home for more than a decade and is a licensed New York real estate agent. Tiffany received her B.A. in English from Spelman College in Atlanta, GA, and M.S. in Integrated Marketing Communications from Northwestern University in Evanston, IL. You can find her at a good oyster happy hour or taking meetings on Gansevoort Plaza with black coffee in hand.