Your Halloween Glam Guide, Courtesy of Sephora Meatpacking

BY Meatpacking BIDPUBLISHED 10.22.2026

Halloween is creeping up, beauty lovers! Whether you're going full glam, channeling your favorite character or experimenting with something a little more sinister, there's no need for a last-minute scramble.

We stopped by our neighborhood beauty go-to, Sephora on West 13th Street, for a rundown of the must-have products to bring your Halloween look to life.

Eyes That Steal the Show

This is your chance to get a little dramatic. Marc Jacobs Beauty's Drawn This Way waterproof gel eyeliner brings the sparkle in turquoise and hot pink, while Urban Decay's new Chrome Melts metallic eyeshadows deliver silver foil and a green-to-gold shift worthy of a double take.

For even more color, try YSL's Lash Clash mascara in Electric Blue or Danessa Myricks Beauty's waterproof Colorfix pigments. Finish with SEPHORA COLLECTION's dramatic volume or XXL-length false lashes for an eye look that does all the talking.

A Little Color, A Lot of Character

No Halloween makeup bag is complete without a bold lip. SEPHORA COLLECTION's bestselling Cream Lip Stain in Always Red delivers classic matte color, while its Cheek & Lip Gel Tint in Red Drop can help create convincing blood or bruising effects.

For something moodier, Fenty Beauty's limited-edition Gloss Bomb Heat in Purple Pepp'r adds a sheer blackberry finish. MAKE UP FOR EVER's waterproof color creams and SEPHORA COLLECTION's colorful multi-sticks offer even more room to experiment.

Make It Last Past Midnight

Behind every great Halloween transformation are the essentials. Start with the ORIGINAL Beautyblender for seamless application, then reach for ONE/SIZE by Patrick Starrr's On 'Til Dawn waterproof setting spray or MAC's Fix+ to finish your look.

And when the festivities are over? EADEM's Dew Dream cleansing balm helps melt away the night's makeup.

Leave It to the Pros

Have the costume figured out but not the makeup? Sephora Meatpacking has you covered.

The West 13th Street location is now accepting reservations for Halloween Makeover Services, with options for everything from a dramatic eye to a full costume transformation.

Feature Focus: 30 minutes, $30. Perfect for a smoky eye, cat eye or statement lip.
Full Face: 60 minutes, $60. A complete makeup look.
Special Occasion: 90 minutes, $90. Go all out with a skeleton, clown or another elaborate Halloween look.
Beauty Lesson: 75 minutes, $75. One-on-one makeup and skincare guidance.

All featured products are available in-store, so whether you're taking matters into your own hands or leaving the brushes to the pros, Sephora Meatpacking is ready to help bring your Halloween look to life.